The search for the perfect tagline

by Luke Abbott on March 20, 2008 in General. Comments

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We’re changing the name/logo of our music business/cause. The old logo—which can be seen in the PlayingByEar.com masthead—features the phrase Family Tradition. This was on the cover of one of our very first books, printed way back in 1999 or so. The “Mountain Music for Everyone!” tagline came only a couple years ago, but we fell in love with it since it really sums up what our mission is: to bring the joy of playing music to anyone with a yearning to do so.

So we’ve decided to adopt “Mountain Music for Everyone as “our new name,” and we’ll be changing our logo soon. Problem is, we need a tagline/slogan to go beneath it. And we’re having a little trouble settling on one. So, I present to you, humble AbbottFamilyBlog.com reader, a selection of some of our ‘prototype’ slogans. Write us in the comments and tell us what you like, or if you think of something better. If we use your idea, you… er… get a cookie. :-)

Our first version, simply switching around the old logo:

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Some variations:

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More variations:

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Perhaps the best so far:

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And then we started running out of ideas:

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Comments?

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  • Thanks folks. I appreciate all your inputs. (Something's wrong with the grammar in that last sentence, but oh well.)

    For the immediate future, we're sticking with "A family tradition," partly because its nice and short and we had second thoughts about what "back porch" would mean to folks who don't jam. (And back porches are less common these days!) But, it's not final. If there's one thing that never changes when it comes to this project, it's that things always change.

    As far as cookies go... I'm not a huge cookie connoisseur, but I do know Pacific Cookie Company makes scrumptious chocolate-dipped cookies, in many varieties (choc. chip, peanut butter, mint chip, lemon...) if that's your fancy...

    I must admit, I do like the Borg one the best. Might be a little forward, though.
  • Lor
    I love the last one -- borg-style mountain music. But seriously, I agree with you that "from our back porch to yours" is the best. I like it because it acknowledges that there's a relationship between the Abbott family and the folks you teach/help/support to play mountain music. Even tho I see an Abbott or two at Jamshop once a week, I'm guessing this relationship is even true for folks who've never met you but get song clips or buy books and CDs off the website. The other taglines are fine too, except I don't like "It's people music" -- it's either too cute or too political sounding for my taste.

    See ya tomorrow!
  • Nancy
    Well, I really like Join the Tradition best. It makes it inviting to eveyone, and you don't have to have a back porch to partcipate. Before I put too much effort into coming up with some new ideas for you I am wondering just what kind, and size, of cookie we are talking about here. It's entertaining to read your blogs!
  • Toni
    The first version switched around sounds great to me... Now about that last one, LOL. Hmmmm... a Mountain Music Collective... LOL.
    Well, to earn that cookie, I thought I might just toss an idea out, its not very good but here it is anyway... "MOUNTAIN MUSIC FOR EVERYONE, From Everywhere"

    Toni
  • Kathy
    Coming to a back porch near you! Use an explanation mark or period.
    VERY CUTE! BEST OF LUCK!
  • dan
    nice logo! the slogan i like best is "join the tradition." it seems the clearest in that it's an invitation to the layman to 1) see what the tradition is, and (2) become part of a family-oriented community of like-musiced people. anyway, that's what i think.
    cheers,
    dan
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